The game is changing in Las Vegas. There are still plenty of incredible ways to enjoy the place if you’re a high rollers, but now the low rollers are arriving in droves. They love to party and hit the clubs, but they’re really not into gambling that much. Time has a story focusing on the new trend.

Vegas is packed again, but the casinos aren’t making the gaming revenues they saw in past years. We’ve discussed this many times, as the trends have been obvious.

One issue is that the casinos don’t cater to serious gamblers like before. The new corporate entities are so obsessed with maximizing every inch of the casino that they are flooding them with slots. Blackjack doesn’t get the attention we saw in the past, but this is one of the games that attracts people who like to gamble. The casinos have played with the rules way too much.

It’s harder for a group of guys who want to gamble as a group to find a table in the best casinos that will satisfy everyone in the group. Limits are too high, so while a casino might not want guys who play the $10 tables, their friends might be the ones who bet $100 per hand.

I think casinos need to think about catering to guys who love to gamble, and that will help create environments that attract more high rollers.